BY JUDY CULLINS
Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market.
Approaches that Set You Up to Pull Customer Orders
One: Develop a Specific Customer Profile
It's good to know whether your customers are primarily women or men. Remember, women buy 70% of the books published. Then, figure out the age range of your customer. One 25-year-old male coaching client aimed his motivational book at his age group. He had a lot of insight already because of his age. You may want to know the marital status.
Is your customer married, single, divorced or separated? Does religion or cultural affiliation play an important part in their lives? Location may matter, but remember to think about the vast market Online. These people subscribe to ezines and visit websites for all kinds of information. Your product or service can easily be just right for them.
It's good to know as many details from these listings as possible.
Here's a Check List for your Target Audience:
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