BY ESTHER SMITH
Just about every marketer on the Internet claims to be the best around and would have you believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by admiring someone else’s teachings they will lessen their marketability as the “great persuader” in salesmanship.
In truth, while they may not admit it publicly, every marketer studies the technique or style of others on a continuing basis. I’ll be the first to admit that I seek out, read and revise my methods of copywriting thanks to the best of the best. And I have discovered that perfection is often flawed.
We are in an age where videos, movies, television, radio and computer games scream for our attention. They produce more information than anybody can possibly retain. Therefore, if I want to hold someone’s attention, make a written offer that compels them to read to the last line and reach for their wallet — then I must learn to outshine my competition and dazzle my readers.
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