BY MICHAEL LaROCCA
The purpose of this article is to consider Print-On-Demand publishing as an alternative for the aspiring author. It has its strengths and its weaknesses. You may wonder as you begin reading this, but in the end I'm going to say some good things about it.
The title explains the technology. The way that literature has traditionally been printed involves running many copies simultaneously in order to bring the price per copy down. Smaller print runs, such as advertising, brochures, or concert programs, cost more per copy because they are small print runs. Until recently, printing a single book was all but unthinkable.
In the case of novels, the traditional print publisher begins by printing several thousand copies. His goal is to run off the smallest number of copies he can while getting the best possible price per copy.
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