By Jeff Herring
Q: You made a great point when you were talking about asking your target market, you know, like you did in your email signing up for this program about getting some market research. I'm wondering if you have any quick tips on what happens when you are just starting out and you don't really have a list to ask people what it is they want? I'm even still working on what niche to have.
A: That is a fantastic question because a lot of people will find themselves in that situation. So if you don't have a client list to ask, look around you at your friends, at your colleagues, maybe people at your church or some other group you belong to that fits that profile of your ideal client and have conversations with them. One of the things you can do is even host a little pilot group and invite them, and you are going to provide a service, a pilot service for free in exchange for sort of picking their brains.
While you are searching for a niche just think of these two things -
1 - Think of the things that you do or want to do that just fire you up, you love doing it, and
2 - Things that people say you are really good at. For instance, when I first started in private practice back in the '80s people would tell me, "Hey Jeff, you are really good with teenagers, " and I would think to myself, "Well, yeah, but I breathe well too, what's the big deal?" I came to find out that a lot of people weren't good with doing it, didn't like it, were maybe even scared of them, so I built a whole practice around working with teenagers and their families.
Use these tips and tools and you will discover your niche and want they want to know. Then provide it for them.
Jeff Herring is The Article Guy. Visit his site for free access to two article writing templates. Also check out his free weekly teleseminars.
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