Think Like a Best-Selling Author – Part 1 Create the Buzz

By Carmellita M. Brown

In this part of “Act Like a Best-Selling Author,” we will attempt to answer the question: “When should I start marketing my book?” The answer, you should start marketing your book months before the manuscript is finish. This is why it is important to have “RELEASE DATE” for your book and stick to it. Just because you maybe a Self-published writer or author, doesn’t mean you don’t have deadlines too. So, marketing should always start at least 60 days before the book is released.

Without the backing of a big name publisher, you need to immediately implement powerful, no-holds barred, book marketing strategies which are designed to sell your books quickly. The best advice is to market your book everyday. Any original book marketing idea you have that does not take away from the integrity of your work, use it.

The truth is, you can have a really fabulous book, but if know one knows your book is about to be released, then you won’t have a buzz. If you don’t create a buzz, then there isn’t any anticipation. No anticipation means it makes it just that much harder to sell your book when it is released.

Thank goodness for the internet. The internet is one of the best ways to create a buzz about your new book. The most surefire way to create that buzz is by implementing the following pre-promotion plan:

1. Get a website for your book or an author’s website about you the author.
   
2. Start a Blog and add it to your website: Start blogging about your book. If your book is on a particular subject matter, then Blog about that subject matter. Tell your blogging subscribers or readers about your experiences in writing your book. A Blog is simply a weblogged journal. Journaling about your experiences writing the book is a way to create a buzz.
   
3. Write Articles. Write articles and submit them to article directories about your book. You can write articles about the subject matter or you can write articles about book marketing, writing a book, or being a self-published author. In your author’s resource box or bio box, you can include a link to your website.
   
4. Write a small ebook with the first two chapters of your book included. Give the ebook away to people who agree to join your email or mailing list. Now, you have a list of interested people to purchase your book once it has been released.

With these book marketing strategies, you are sure to create a buzz about your book and tap into your target market for more sales once your book is released.

Carmellita M. Brown is a success and wellness coach. She is the instructor for the online class Abundance Training 101 and she is the publisher of Headline Articles. Ms. Brown has developed the popular blog entitled "In the Company of Writer specifically for self-published writers or writers who wish to self publish. Her philosophy as a success coach is to help her audience live in wellness, wealth, and wisdom. Ms. Brown believes this can be accomplished by considering the whole self which includes health, relationships, finances, spirit, intellect, and purpose.

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