BY TERRI PILCHER
Why would anyone want to write for trade journals? Aren't the topics dry? Don't they require specialized knowledge? Not necessarily. You may want to consider trade journals to increase the potential market for your articles - and for the money. Trade publications make up a significant portion of the hidden source of funds for professional writers. Breaking in can be surprisingly easy - when you know the tricks.
What Can You Write?
Use a brainstorming list to begin your search for a specialty. To write for a trade publication, you will need in depth knowledge of a topic. Don't force yourself to learn the inner workings of gravel mines when you love the elegant designs of classic furniture. Trade publications require professional knowledge of a topic, so make sure it's a subject you'll want to spend a lot of time with. Start your list by including things you enjoy and love. Whether you volunteer for a non-profit organization or have a degree in agricultural science, include all of the categories in which you have experience. Some trade publications accept articles of personal experience or interviews with recognized authorities in their field. Include your connections with professionals to make your list more complete. Keep this list handy and add to it regularly.
Where Can You Find those Trade Journals?
Now that you have a list of specialty areas that you want to be immersed in, you need to find the journals that pay for your information. Almost every profession has a trade journal. The first place for you to look is with a professional organization related to your area of specialty. If you love elegant furniture, than perhaps you should consider "Interior Decorators of America", "American Furniture Manufacturers", or "American Pine". Join at least one of these major professional organizations. Membership rates are often cheaper for affiliate members (those not practicing professionals in the field). Marketing companies buy the organization's list and send free publications and resources to members. These items may include "throw-away journals", free journals paid for by advertising. Even if you join the organization only one time, the professional materials will appear in your mailbox for years. This information will keep you on the cutting edge of your chosen industry.
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Tuesday, July 19, 2005
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