eBooks have a number of benefits over the traditional book. These include the following:
- Cheaper to create
- Quicker to create
- Easier to target a wide market
- High profit potential
- More versatile than traditional books
Let's look at each of these points in turn:
Cheaper to create
The eBook can be created on a shoestring budget since it is possible for its publishing and marketing costs to be minimal. On the other hand the traditional book has a higher cost structure. This means the author will have to overcome a tough sales target before they even consider making a profit on the book.
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