Content and Articles to Improve Revenue

BY KEN DENNIS

It is important for all webmasters to realize that if they wish to run an effective advertising campaign that will pay off you must have targeted advertising and effective website content.

Writing content is one thing, but using it effectively on your website is an entirely different subject. If you write an article, you want people to both read your article and view your advertisements. Unfortunately, the more lengthy your article is, the more difficult it is to display advertisements throughout the entire advertising. In Google's AdSense program there are several skyscraper advertising programs that provide excellent left or right aligned advertisements. However, if your article is longer than the advertising you are wasting valuable advertising space.

There are several ways to deal with this. You can put multiple skyscraper advertisements on top of each other, or you can break up the article into a series of articles, or provide a link that will pass them to the second part of the article. Personally, I believe that the latter of these solutions is better.

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