13 Easy Tips for Promoting Your Book

By Rita Emmett

This is an excerpt from the proposal Rita Emmett sent to publishers when she was trying to get her book The Procrastinator's Handbook published. These marketing ideas that Rita proposed to the publishers can be used or adapted by other authors to market their books.

So - How Will I Work to Market This Book?

1. Sell books at the back of the room for the thousands of people I speak to each year.
   
2. Schedule any radio, TV and newspaper interview that I (or anyone else) can arrange.
   
3. Promote book signings and mini-seminars at bookstores that I (or anyone else) can arrange.
   
4. Write articles for newspapers, trade and association magazines to mention the book. Through my clients, I have access to hundreds of trade magazines.
   
5. Request endorsements from authors. I have already received several including Mark Victor Hansen of Chicken Soup for the Soul, and Frank McCourt who wrote Angela's Ashes.
   
6. Attend a seminar in California in March with Jack Canfield and Mark Victor Hansen on "How to Build Your Writing Empire." This commitment of time (not to mention the cost) will generate a wealth of ideas for marketing this book.
   
7. Propose a series of books based on the variety of topics I have developed in my seminars.
   
8. Include flyers about the book in the hundreds of information packets I mail each month.
   
9. Mail out flyers promoting the book to the thousands of names I have on my data base.
   
10. Call my former clients and offer them an opportunity to buy advance copies for their sales force once the publication date is announced.
    
11. Arrange for a booth from which I can sell this book, whenever presenting a Keynote to kick off a conference.
    
12. Offer workshops on "Conquering Procrastination" to employees of publisher.
    
13. Generate "spin-off" products using illustrations, quotes and concepts from the book.
    
    • Procrastination quote of the week for computers, small book of quotes, CD's, Screen Savers, tapes, calendars and much more
    
    • How about "The Procrastination Doll"? Wind it up and it sits there and does nothing :)
    
    • How about "The Procrastination Game"? You buy it, put it on a closet shelf, and never get around to playing it :)
    
    • How about "The Procrastination-exercise Machine"? You buy it, drape your clothes all over it. It doesn't do anything because nobody will ever use it anyway. Comes in decorator colors :)

Want to write a book? Go to Rita’s web site and click on "The Writer’s Room." Take a look at Rita's "The Procrastinator's Guide To Authorship: Stop Putting Off Your Success". Don’t procrastinate; go there now.

Rita Emmett, author of The Procrastinator’s Handbook and The Clutter-Busting Handbook, is a professional speaker who presents keynotes and seminars nationwide. Visit her website to subscribe to her free monthly Anticrastination Tip sheet with quick short tips & ideas to help break the procrastination and clutter habit.

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