Leverage Your Business Expertise through Information Products

By Diane Eble

If you have a successful business, chances are you have some kind of expertise that could be packaged into at least one, often more, information product that can both position you as a leading expert in your field, and bring in added streams of income.

For instance, say you're a veteran sales consultant who has a unique approach to selling. Certainly you put this into a book or ebook and publish it.

However, the perceived value for such products is somewhere between $20 and $47. Your expertise is probably worth much more.

For instance, you can set up a monthly program featuring training that members sign up for on a continuing basis. You can deliver the training via teleclasses, Special Reports, audio and/or video training sessions delivered online, ecoaching, or any combination thereof. Such a "train the trainer" program could be marketed to any number of companies that must train a sales force, including the huge market of network marketers. Even if you only charged $39.95 per month for such a service, if you got 200 members that would mean an extra $7990 of income for you—per month.

Or, if you did not want to produce materials on a continuing basis, you could instead put together a multi-media training program selling for anywhere from $297 to thousands of dollars, depending on your market. Once the product and marketing materials are created, you would have an asset that would continue to bring in income on a nearly passive basis.

Your costs to produce such programs would be minimal. Likely you already have the training and marketing materials already on hand. They just need to be massaged into these new formats.

Do you begin to see possibilities for your business?

It doesn't stop there, either. Once you establish yourself as a leading expert in your field, that's when you consider writing a book. Now the door is open to landing a lucrative book publishing contract with one of the big-name publishers. Such publishers look for people with an established audience, and may even approach you first. This would only further establish your status as expert and open even more doors.

Jay Conrad Levinson, known as the "father of guerilla marketing," said, "Someone once asked me how much I made for my first Guerilla Marketing book. The answer I gave was $10 million. The book itself only paid me about $35,000 in royalties, but the speaking engagements, spin-off books, newsletters, columns, boot camps, consulting, and wide open doors resulted in the remaining $9,965,000.”

How can information products boost your business? Take an hour today to brainstorm what you might create, who would be interested, and what formats would be best for delivering the information. That hour could end up being worth millions to you.

Diane Eble is an author (11 books, hundreds of articles) and information products specialist who loves to help others create streams of income through books and other information products. Get a free special report, "13 Ways a Book Can Boost Your Business."

Wordpreneur.com — How to Make Money Writing!